JOB DESCRIPTION – Web Marketing Coordinator
ABOUT THE POSITION:
Title: Web Marketing Coordinator
Department: Web Department
Reports To: Brand Manager
Status: Full-Time
OBJECTIVE
The Web Marketing Coordinator’s responsibilities will center on the execution of an integrated set of marketing tactics, with the specific end-goal of increasing brand awareness, growing the database and driving traffic and conversion for the web. The Web Marketing Coordinator will employ a mix of traditional, interactive and grassroots tactics to deliver the Company message. Key success metrics will be the increase in our database and achieving sales targets.
WHAT IS REQUIRED
• Basic web marketing and optimal e-commerce site layout
• E-Commerce marketing through extant and emerging web best practices
• Experience with social media, email, SEO/PPC/ affiliate, blog/buzz & viral marketing
• Site optimization and improvement for marketing purposes
• Setting and measuring through analytical and reporting tool
• The ability to create, manage and oversee all implementation (excluding coding and actual graphic design) of all of the above tasks
• Have a pulse on Customer Service demands
KEY AREAS OF RESPONSIBILITY
1. Strategic Development & Operations
o Assist in the development and execution of strategic initiatives to drive traffic, increase the customer base and expand customer engagement across product platforms
o Assist in the strategic development of a new site infrastructure
o Work closely with Web team to execute planned promotions to achieve KPI’s
o Work closely with Web CSR to ensure customer demands are being met, and orders are being shipping accurately and on time.
2. Web Analysis
o Manage the set up and tracking of all web marketing campaigns
o Create scorecard & KPI reports for marketing campaigns, lead generation activities, traffic & competitor analysis.
o Utilize information from web analytics and merchandising reports to make ongoing strategic marketing recommendations to improve conversion rates and ensure sales and revenue objectives are being met
o Accountable for improving performance productivity
o Report on customer patterns and engagement for online
3. Email Strategy
o Find opportunities to grow our email database through both online and in-store promotions
o Work with our Graphic Designer to develop emails that clearly communicate both our retail and online sales and promotions.
o Work with provider to maximize email delivery and engagement within proposed communication strategy
CONTACTS
INTERNAL:
• Web Team
• Marketing Team
• Visual Team
• Retail Team
• Planning Team
EXTERNAL:
• Third party developer
• Online Advertising Companies
SKILLS
• Strong multitasking and project management skills
• Strong computer skills: Proficient in Word, Excel and Outlook
• A good understanding of web analytics
QUALIFICATIONS
EDUCATION:
• Post secondary school diploma/degree, preferably in Marketing or Business or equivalent work experience
EXPERIENCE:
• 2-3 years Marketing or Web Experience
PERSONAL ATTRIBUTES
• Excellent time management and organizational skills
• Excellent interpersonal and communication skills
• Good leadership skills
• Team player
• Takes pride in his/her company and work
• Sense of Humour
Please send resume in Word or PDF format INCLUDING Salary expectations in confidence directly to markk@pleasemum.com NO PHONE CALLS
