JOB SUMMARY:
The Web Marketing Specialist is responsible for ensuring that the Sauder School of Business online presence positively conveys the school’s “fresh perspectives†brand and visual identity.
This position serves as the primary web marketing staff person within the Marketing and Communications department, and he or she works closely with the Learning and Technology Services (LTS) division and various business units at Sauder to manage, maintain and enhance the Sauder web site, and implement the school’s web and electronic marketing initiatives. Responsibilities include advising on site strategy and architecture; facilitation and rollout of a new e-marketing communications platform in collaboration with LTS; planning and implementation of dynamic site content, web ads, and other electronic marketing collateral such as HTML newsletters and e-blasts; as well as reviewing, editing and advising on design and copy of pages on the Sauder site.
This key role liaises between various departments at Sauder to oversee the implementation of online marketing and search engine marketing initiatives. As a member of the marketing and communications team, this role will also monitor the success and effectiveness of Sauder’s web strategies and other integrated campaigns, reports on web analytics and campaign metrics, and participates in the development of the school’s annual marketing and communications plan.
ORGANIZATIONAL STATUS:
The position resides within the Marketing and Communications department at the Sauder School of Business and reports to the Director, Marketing and Communications. The position liaises and works closely with the Sauder marketing and communications team, the LTS unit, as well as the various program offices throughout the school. He or she also liaises directly with industry contacts and suppliers as needed.
MAJOR RESPONSIBILITIES:
1. Communicates and maintains design standards on web site pages, as well as content and design of electronic materials, to ensure that the Sauder brand and visual identity is consistently conveyed through online and e-marketing materials. Acts an internal resource and brand guardian, advising faculty and staff on the development and maintenance of web pages, as well as content and design.
2. Monitors content on the Sauder web site to ensure they meet marketing guidelines. Responsible for reviewing web and electronic marketing materials. Duties may include making design or graphic revisions to existing materials, as well as writing or editing of web copy, to ensure that the Sauder brand essence is consistently conveyed.
3. Responsible for booking and producing web ads for the Sauder branding campaign. Evaluates online advertising and promotional opportunities as needed.
4. Advises on Sauder web strategy, site architecture, and internal policies as they relate to new web initiatives. Participates in web and online marketing planning with the marketing and communications department for their annual plan. Researches and stays current with new media marketing trends.
5. Provides oversight on site architecture internally, assisting various business units with reviewing their designated content areas as needed. Cooperates and liaises with LTS to identify and address information design, site maintenance and functionality issues.
6. Responsible for coordinating and producing dynamic web content, video clips, banner ads, HTML newsletters or e-blasts, and other related materials, in collaboration with internal and external suppliers. Handles the creation and maintenance of electronic templates for internal use. Ensures the tracking and archiving of electronic marketing collateral centrally.
7. Handles tracking and reporting on web analytics on a periodic basis, as well as marketing campaign metrics, to help measure the success Sauder’s integrated marketing initiatives.
8. Manages the implementation of search engine optimization and search engine marketing initiatives, coordinating with the LTS division, various program offices at Sauder and/or suppliers.
CONSEQUENCE OF ERROR/IMPACT OF DECISIONS:
Decision-making is based on a thorough knowledge of the policies and procedures of the Marketing and Communications unit. The incumbent exercises initiative and judgment in establishing priorities and carrying tasks through to completion, and must demonstrate tact and discretion.
The position has dealings with staff, faculty, and students within the school, as well as the business community and external suppliers. Error in the performance of duties or in the exercise of discretion may result in significant damage to the faculty’s reputation.
SUPERVISION RECEIVED:
Works independently under the supervision of the Director, Marketing and Communications. Some guidance and direction will be provided by the Manager, Marketing Services and Director, Learning and Technology Services.
WORKING CONDITIONS:
Works in the Marketing and Communications department at the Donald Rix building on UBC campus.
QUALIFICATIONS:
Education:
- Bachelor level degree or relevant diploma in new media, marketing, web marketing, e-communications or related field.
Experience:
- Minimum of 4 years of related experience working in a web marketing, online branding or production capacity.
- Working experience with CMS or dynamic content management.
- Knowledge of search engine marketing principles and tactics.
- Understanding of web-based customer experience issues related to content, usability, user experience, and information architecture.
- Experience with development of online and e-marketing campaigns and programs.
- Understanding of web traffic metrics and analytics tools.
- Experience and basic skills in web content publishing and multimedia production. General working knowledge of related software and techniques such as DHTML/SML, Javascript, Flash/Action Scripting, Adobe Dreamweaver, Adobe Photoshop, Microsoft Paint or equivalent, and video editing software is preferred. Skill and knowledge of graphics formats for best results in rendering of web pages.
Skills:
- Strong organizational skills in project and time management, with an ability to multi-task and prioritize to meet deadlines.
- Solid understanding of visual design aesthetics and graphic standards, as well as strong skills in writing or editing “web†copy.
- Effective oral, written, and interpersonal communication skills.
- Strong attention to detail and accuracy.
- Ability to work both independently and within a team environment.
- Takes initiative, is resourceful, and is open to learning new skills.
Reference: http://ping.fm/8OnVZ
