Know Your Financial Advisor (www.kyfa.com) is looking for a savvy marketing professional to oversee the marketing of our online property. Your ultimate goal is to help us build a large audience of people engaged in finding the right financial advisor. The position will involve working with our growing team and vendors to design and execute a comprehensive, metric-driven marketing plan.
Responsibilities:
- develop and execute Canada and U.S.-specific marketing plans for each target group: investors, advisors and firms
set the strategy, execute, and measure the success
- creative development
earned media
online targeting and mass advertising
print advertising
targeted advertising
television and radio advertising
social media
viral marketing
traditional public relations efforts
- available to answer any and all media questions
- follow up on PR’s to increase exposure
- media buying
Requirements:
- Minimum 3 years related experience in direct-to-consumer marketing, with a focus on adults
- A successful track record of developing large scale, cost effective customer acquisition campaigns
- Experience applying rigorous analytics to determine performance against specific metrics
- Online media buying experience
- Excellent analytical, organization, project management skills
- Strong verbal, interpersonal and written communication skills
- Successful and comfortable working in fast-paced culture that is very results oriented.
Reference: http://ping.fm/RLgTW
